Marketing is about creating positive relationships between a company or organization and its customers.
Classes offered in the Department of Marketing in the College of Business are as diverse as the field itself. Courses in promotions, market research, personal selling, global marketing, services marketing, buyer behavior, and practical field experience allow students to explore different areas of marketing. Through presentation exercises, business plan development, team projects, and the creative application of technology , students who study marketing will build communication and critical-thinking skills, and learn to solve challenges and develop opportunities.
Students are also encouraged to gain practical experience through classroom exercises and internships as an important component of the active learning experience. Bryant’s marketing faculty have a wealth of knowledge and experience, and challenge students while offering guidance and expertise.