Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Marketing at Bryant

College Factual ranks our undergraduate program No. 3 in the country. Our curriculum is diverse, with courses in promotions, market research, personal selling, global marketing, services marketing, and buyer behavior. We are known for challenging our students to demonstrate their abilities through practical field experiences and competitions that require them to solve real-world problems.

Through presentations, business plan development, team projects, and the creative application of technology, our students build communication and critical-thinking skills.

Marketing is one of the functional areas International Business Program students may choose to concentrate in.

Prized learning experiences

Our students are top performers at some of the nation’s major sales competitions. “These events provide our students with an opportunity to practice and develop their professional business skills and to network with a variety of companies that are now even more interested in hiring Bryant students,” says Department of Marketing Professor and Chair Carol DeMoranville, Ph.D.


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Orlando Baeza '09 among Forbes' "30 Under 30" honorees

The senior manager of global consumer marketing for Activision was recognized in the Marketing and Advertising category.

David Giardino '09: Marketing magic in Walt Disney World

Now a marketing strategy manager at ESPN Wide World of Sports Complex, Giardino says Bryant courses and faculty mentors helped him land a job with his dream employer.

Jason Dodier ’09 Global Sales Business Development Manager, Schneider Electric IT

He traces his success to a "diverse and dynamic course schedule" that focused on relational learning, and easy access to professors.

The marketing concentration

Students who pursue this path learn to identify and select markets; analyze consumer and organizational needs and buying behavior; forecast anticipated actions, plan and develop products; and determine packaging, pricing, logistics, distribution, selling, advertising, and sales promotion strategies.

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The minors

Three minors are available: Marketing; Marketing Analytics, designed to provide the conceptual background and applied tools necessary to conduct analyses that drive decision making; and Sales, designed to provide a theoretical background as well as applied experience.

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Faculty

Our faculty members are strong researchers and consultants who are experts in various industries and functions within the field of marketing. They are also outstanding teachers who bring their knowledge and expertise into the classroom to create effective and enhanced learning experiences.

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